ENVI
Home / CRO
02 — CONVERT

Conversion rate
optimization

Turn visits into customers. We audit behavior, test every decision and personalize the experience until more of your traffic actually buys.

Talk to usExplore services
Audit & analysisA/B & multivariate testingUX/UI AuditLanding pagePersonalization
01

Audit & analysis

See what visitors actually do on your website, not what you assume. We combine behavior data and real sessions to find where and why people drop off.

  • Heatmaps: clicks, scroll depth and attention
  • Session recordings of real visits
  • Funnel drop-off analysis with prioritized findings
Talk to us about Audit & analysis →
What the data shows
ILLUSTRATIVE
yourbrand.com

Red = most clicks · Bar right = how far visitors scroll

yourbrand.com
▶
0:42 / 1:30
02

A/B & multivariate testing

Two versions of your page go live at the same time. Visitors are split between them and the data picks the winner.

  • Landing page tests: headline, layout and offer
  • Checkout tests: steps, fields and trust signals
  • CTA tests: copy, color and placement
Talk to us about A/B & multivariate testing →
Two versions, one winner
ILLUSTRATIVE
variant A
A · CONTROL2.4%
variant B
★ 4.9 · Free returns
B · VARIANT WINNER3.6%

+50% conversion rate · 96% confidence

03

UX/UI Audit

An expert review of your website against usability and conversion principles, with every issue pinned to the page and ranked by impact.

  • Navigation and information clarity
  • Mobile usability and accessibility
  • Visual hierarchy and friction points
Talk to us about UX/UI Audit →
Audit findings on your site
ILLUSTRATIVE
yourbrand.com
1234
  1. 1Menu is hard to find on mobileHigh
  2. 2Headline does not state the offerHigh
  3. 3Product cards lack price and ratingMed
  4. 4Footer links too small to tapLow
04

Landing page

Pages designed around one goal: conversion. Clear copy, a focused layout and fast loading.

  • Copywriting: message match and persuasion
  • Layout: hierarchy, proof and CTA placement
  • Page load speed: images, code and hosting
Talk to us about Landing page →
Landing page anatomy
ILLUSTRATIVE
yourbrand.com/offer
ABC
A CopywritingB Layout and CTAC Social proof
Before4.2 s
After1.6 s

Page load time

05

Personalization

Each visitor sees the content and offers most relevant to their behavior, source and intent, on the same page.

  • Content and offers based on user behavior
  • Segments: new, returning and high intent
  • Always tested against the default experience
Talk to us about Personalization →
One page, two visitors
ILLUSTRATIVE
yourbrand.com
VISITOR A · FIRST VISIT FROM A SEARCH AD

10% off your first order

yourbrand.com
VISITOR B · RETURNING, VIEWED PRICING

Welcome back. Continue where you left off

Same page, different experience for each visitor

NEXT STAGE · 03 — SCALE UPAI AgentPut AI to work on care, content, data and CRM.→

Let’s talk about
CRO.

Talk to us