Five landing page mistakes that quietly kill conversions
Most pages lose visitors in the first five seconds. These are the mistakes we see again and again, and how to fix each one.
1. The headline does not say what you offer
Visitors decide fast. If the headline is clever but vague, they leave. State the product and the benefit in plain words, then use the subheading to add detail.
2. Too many calls to action
A page with five different buttons asks visitors to make five decisions. Pick one primary action and make everything else support it.
Quick check
Squint at your page. Can you still tell where the main button is? If not, the hierarchy needs work.
3. The page is slow
Heavy images and unused scripts add seconds to the load time, and every extra second costs conversions, especially on mobile. Compress images and remove what you do not need.
4. No proof
Reviews, logos, numbers and short case studies reduce risk. Place them near the call to action, not buried at the bottom.
5. The form asks for too much
Every extra field lowers completion. Ask only for what you need to follow up, and collect the rest later.
Frequently asked questions
What is a good conversion rate for a landing page?
The benchmark that matters most is your own page last month. Industry averages lump together very different offers and traffic, so they say little about your case. Write down where the page stands today, change one thing at a time and watch whether the number moves. Split it by source too: someone who searched Google for your exact product converts very differently from someone who scrolled past a Facebook ad.
How many CTA buttons should a landing page have?
One action, even if the button appears three or four times. On a long page we repeat the same "Get a quote" button after each section so nobody has to scroll back up. What hurts is putting different asks side by side, like "Buy now", "Download the catalogue" and "Follow our page". If you still want calls or Zalo messages, keep them as small text links.
How fast does a landing page need to load?
On a phone, the headline and main image should appear within about 2.5 seconds. That is where Google draws the line for a "good" Largest Contentful Paint. Check it in PageSpeed Insights on the Mobile tab. The usual culprits are a banner uploaded straight from the camera at several megabytes, and old tracking scripts nobody uses anymore.
What should a lead form ask for?
A name and one way to reach the person. For most customers in Vietnam that means a phone number or Zalo; use email if you sell to businesses abroad. Budget, company size and timeline can wait for the first call. If your sales team really needs to qualify leads on the form, add one question with preset options rather than a free-text box.
My landing page gets traffic but no leads. Where do I start?
Watch real visits before you change anything. Install a free tool such as Microsoft Clarity, go through 20 to 30 session recordings and note where people stop scrolling or abandon the form. Fix the spot where you lose the most people first. Leave A/B testing for later, once the page has enough visitors for a test to mean something.
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